Archive

AI assistants are quickly becoming the new discovery engine. If your brand isn’t mentioned when users ask AI for recommendations, you’re invisible to an entire user journey. Don’t let competitors own the spotlight in ChatGPT, Gemini or Perplexity. In this article, you’ll find everything you need

For over two decades, Search Engine Optimization (SEO) has been the backbone of digital visibility. But the evolution of generative AI like ChatGPT and Gemini has introduced a new player: Generative Engine Optimization (GEO). This article explores why SEO is still vital but no longer enough. We'll break

For years, the goal of digital marketing was to win a click from a list of links. Today, search is evolving into a direct conversation. Now, users are asking AI chatbots for synthesized answers, not just sources. This shift demands a new approach, Generative Engine Optimization (GEO). Table of Contents

The way we find information is undergoing its most significant transformation since the dawn of the internet. For decades, the user journey started with a search query and a list of blue links. Today, millions are turning first to AI chatbots for direct, synthesized answers. This shift has created a

The future is here, and it writes in paragraphs. Last week, an AI model published its first full-length novel titled "Digital Dreaming." The plot? A toaster falls in love with a self-driving car. Yep. Highlights: * 240 pages written in under 6 hours. * Mixed reviews: some say it’s

Working remotely sounds like a dream, right? Well, here are 5 things I learned the hard way: 1. Discipline is everything No boss watching = no excuse for slacking off. 2. Coffee shops aren’t that productive Unless you bring noise-cancelling headphones and low-expectation lattes. 3. Communication is your best friend